Paid Social Marketing Manager

The Role

Reporting into the Senior Performance Marketing Manager, the Paid Social Marketing Manager will manage paid social media activity across Meta and TikTok platforms and relevant channels in the UK and key EU Markets.

This role will also be pivotal in delivering a full-funnel approach to the Superdry paid social strategy, working with brand creative, campaign planning and ecommerce to deliver social first ads that hit KPIs.

You Will

• Develop and implement a paid social marketing strategy with the support of the Senior Performance Marketing Manager to drive new customer acquisition.
• Own the relationship with our external agency to continuously improve and optimise paid social campaigns across all territories, using data and testing to inform decisions.
• Optimise campaign activity using A/B testing methodology and creative experiments, feeding back into business suggestions to continuously drive highest ROAS.
• Be the digital specialist on all paid social media campaigns across Performance and Brand Marketing, offering channel recommendations to improve results.
• Ensure proper tracking, analysis and reporting, covering management of always-on and brand campaign activity.
• Work with the broader Ecommerce and Brand Marketing teams to ensure creative is aligned across all paid social activity and to ensure consistent brand messaging.
• Champion the Facebook, Instagram and TikTok channels within the organisation and work closely with Ecommerce, Brand Marketing and Creative teams sharing knowledge and insight when appropriate.
• Update all campaign activity, setting live new campaigns and ad creative in line with seasonal launches and promotions.
• Work with customer insights to apply audience segments and retargeting groups to further drive customer acquisition and long-term retention.
• Work with Ecommerce stakeholders and Design teams to ensure all creative is aligned to landing page experience, suggesting new journeys, CTAs or pages where appropriate.
• Work with the Performance Marketing team to align activity using attribution reporting and as part of the cross-channel digital marketing mix.
• Test, optimise and report on all activity utilising a mix of in-platform metrics and internal reporting tools.

You Are

• Already experienced in paid social with 2+ years of experience in this area.
• Comfortable with using various reporting software such as Looker Studio or Google Analytics.
• Able to demonstrate an in-depth knowledge of social media advertising platforms, particularly Meta and TikTok, with a proven track record of successfully executed campaigns.
• Competent with reporting to digital marketing KPIs, with a comprehensive understanding of digital analysis and reporting.
• Comfortable with questioning existing processes and keen to share your ideas.
• At your best when working to tight deadlines and managing multiple projects at the same time.
• Happy to take ad-hoc requests from other areas of the business.
• A strong communicator at all levels of management, with excellent written and verbal skills.
• Confident in turning data into usable action.
• A proficient user of Excel and obsessed with detail.
• Self-motivated, working both alone and as part of a team.
• A self-starter who has motivation and initiative.
• Passionate about digital marketing

Working for Superdry has never been so rewarding…

• 25 days annual leave, plus bank holidays, we also offer a holiday buying scheme
• An additional day off to celebrate your Birthday
• Family is massively important to us, so we have a broad range of family-friendly working policies in place, including enhanced maternity, paternity, and adoption leave
• Company Pension scheme
• All employees are covered by our Life Assurance policy whilst working at Superdry. We feel it’s important to offer protection for your family and loved ones in such a situation and to support this we offer life assurance cover which pays a lump sum equivalent either twice or four times your annual salary
• A big staff discount – naturally. Because we know that you love to wear Superdry, you’ll benefit from a 50% discount in store and online
• Our Head Office is home to our very own store for staff only where you can treat yourself to heavily discounted sample stock
• A health cash plan is open to all employees.
• Flexible working and core working hours between 10am – 4pm to help you achieve that all-important work-life balance
• Access to onsite parking and as part of our sustainable development goals, we have a selection of electrical car parking points freely available to staff.
• A range of learning and development materials to help you in your career and grow with us
• We like to give back, so we allow our employees time off for volunteering work
• A global employee assistance plan in place that you can access anytime you want - it’s free and confidential
• You’ll also have access to a Cycle To Work Scheme and an excellent Car contract hire/purchase scheme
• A range of local discounts with businesses across Gloucestershire

At Superdry, everyone has a voice and we want to hear it. We create environments where individuality can flourish and is celebrated as part of who we are as a brand. We’re incredibly proud that over 90% of our people feel strongly that they can be themselves at work.

We want to meet people with varied backgrounds because we understand that diversity of thought encourages new ideas to thrive, fuelling creativity and enabling us to do better work. We want to build a team which represents a variety of backgrounds, styles, perspectives, and skills; we hire people based on their merit and potential.

We also welcome conversations about flexible working for all roles at Superdry and will always accommodate it where possible.

Please note that some jobs may be closed earlier than the published closing date if we get a high volume of applications. We therefore advise that you complete your application at your earliest opportunity to avoid disappointment.

Who we are

Superdry is a British, founder-led brand with a truly global presence. We’ve been proudly creating world-class product for almost two decades, offering genuine choice to our customers with our curated style collections. 

Our mission is to be the No. 1 sustainable style destination, delivering product that is authentic with unmatched quality and true integrity, much like our people. 

We are on an ambitious journey to serve our diverse community through a premium brand that’s focused on the future, prioritises sustainability, leads with craft, and celebrates culture. We need talented people to join us on the adventure, is this you?

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Please note that some jobs may be closed earlier than the published closing date if we get a high volume of applications. We therefore advise that you complete your application at your earliest opportunity to avoid disappointment.

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