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About us

Superdry is rapidly becoming a global lifestyle brand, focussing on offering our customers around the world innovative, premium quality and affordable clothing and accessories across menswear, womenswear and specialist ranges. Superdry customers are loyal, varied and truly global, and are defined not by their age but by their attitude. 

Superdry was launched in the UK in 2003 following an inspirational trip by our founders to Tokyo, and is famous for designing and producing quality garments inspired by fusing iconic vintage Americana and high-impact Japanese graphic imagery with a British twist. Our products are characterised by quality fabrics with authentic vintage washes, unique detailing, world-leading hand-drawn graphics, and tailored fits with diverse styling. As we continue to develop the breadth and nature of our product ranges, we increasingly appeal to a broader group of customers, aspirational people who want to feel amazing in what they wear and appreciate style, quality and attention to detail.

We operate a fast-growing multi-channel business through a combination of standalone stores, franchised and licensed stores, concessions, ecommerce, wholesale and distributors. We are growing fastest outside of the UK and our international business is going from strength to strength. We now own and operate stores in Austria, Belgium, Denmark, France, Germany, Holland, Ireland, Italy, Spain, Sweden and the USA, with franchised stores in many more countries. We have nearly 600 points of sale in over 45 different countries and are adding to this at a rate of over 50 new locations annually. We have also entered a joint venture with Trendy International Group in China which will launch Superdry stores into the Chinese market. 

Our global headquarters are based in Cheltenham, Gloucestershire, UK and we have satellite offices in Aarhus, Barcelona, Brussels, Hong Kong, Munich and New York, with specialist sourcing offices in Istanbul and New Delhi. Our biggest growth area is online, where we operate ecommerce websites in over 20 different languages and ship to almost every country in the world.

Our ambition for growth is summarised by our strategic plan which will provide opportunities to drive significant increases in revenue. Our plan focuses on three key areas - building a global lifestyle brand; driving awareness of the breadth of the Superdry range; and building a broad cross-channel relationship with customers. It’s supported by the four key pillars of Embed, Enable, Extend and Execute, which define exactly how we will go about achieving our aims. As our product is at the very heart of what Superdry is all about, we are also focusing hard on our four key product attributes - design detail; quality obsession; innovation; and affordability. More about the detail of our strategic plan, together with our latest business and financial results, can be found on our corporate website www.superdry.co.uk.

We aspire to be a great place to work and strive every day to make every Superdry store and office location a friendly community with a family feel, with fantastic training and development, and roles that are compelling, stretching and interesting.

Brand Films

Manchester Arndale Store
Jackets
Regent Street Build video
Drums video
Premium Lounge video
The Evolution Of Denim video
On The Waterfront video
Derelict Decadence video
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Twitter

Superdry on Twitter

Your hoodie lasts for about 0.5 seconds before your partner tries to steal it.

Superdry on Twitter

The Superdry Vegan trainer. Walk the talk this month. https://t.co/FF1KG9vABQ #Veganuary #GrowFutureThinking… https://t.co/LCn49W1cew

Superdry on Twitter

Step up Veganuary with our Vegan trainers: sustainable style for #Veganuary. https://t.co/QpvIElaMVR… https://t.co/Q9OkE3Ps9k

Pinterest

Vintage graphics to complete your look. Transition from spring to summer and shop the collection. 📷 poisonthewells
Live for style and long days in the sun. #SummerOrNothing 📷 estefanivn
Get ready for inner city adventures. 📷 mikhailmax

YouTube

Shop Zara's key looks from our AW20 collection https://sdry.co/2H46gWG What does it take to be an ICON? It's about being authentically true to your personal ...

Superdry Sport Performance. AW20 Discover the full range here https://sdry.co/3iUYoUR.

AW20 Rebels and Heroes. See what happened behind the scenes on Superdry shoot for Rebels and Heroes with our lead rebel, Hero Fiennes Tiffin.

Blog

BE ICONIC | NEW SEASON

Be Iconic | SS20
New Season

The post BE ICONIC | NEW SEASON appeared first on Superdry Edition.

BE ICONIC | NEW SEASON

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My Holiday Style | Find something cosy

Let's get cosy

The post My Holiday Style | Find something cosy appeared first on Superdry Edition.

My Holiday Style | Find something cosy

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My Holiday Style | Find something special

It’s time to start searching for something special.

The post My Holiday Style | Find something special appeared first on Superdry Edition.

My Holiday Style | Find something special

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Life in Head Office

Find out more about what it's like to work at Head Office and our learning and development programme.

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Working in Retail

Find out more about our retail stores and how we work here at Superdry.

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Global locations

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