CRM Developer

The Role

As a CRM Developer/Exec, you will be responsible for managing and optimizing automated processes within our CDP (Customer Data Platform). You will also be the in-house specialist to create, maintain and enhance our Email creatives in line with our CRM strategy, across both BAU and triggered.  

Your primary focus will be to streamline and enhance customer interactions through the design, implementation, and maintenance of our newsletter and automated workflows, campaigns, and triggers.   

You will work closely with cross-functional teams to ensure that our email channel continues to grow and drive revenue. 

You Will

• Build and managing complex, trigger-based, automated lifecycle journeys  
• Research and test new functionalities in Bloomreach to optimize and increase automation along CRM processes.   
• Stay up-to-date with CRM best practices and industry trends to continuously refine our lifecycle marketing actions. 
• Develop multiple testing programmes to continually optimise the performance of campaigns.  
• Monitor and report on the effectiveness of all CRM flows, deep-dive and provide valuable insights for decision-making. 
• Intermediate to advanced proficiency in HTML and CSS, with a focus on responsive email coding. 
• Prior experience in an in-house or agency design studio working on a range of design requests including HTML 5 assets. 
• Familiarity with tools such as Dreamweaver, Adobe Creative Suite and Figma with a great eye for design and experience working with a design framework. 
• Experience with Taxi for email or equivalent email builders using liquid template language. 
• Proficiency in testing email rendering across various email clients and platforms. 

You Are

• Commercially driven, with a good understanding of the customer lifecycle  
• HTML and CSS Proficiency: Ability to create and modify HTML and CSS for email templates and other customer communications. Previous experience with Bloomreach/Exponea is preferable   
• Jinja or Liquid Templating: Experience in using Jinja or similar templating languages for personalization and dynamic content.  
• Strong analytical skills to interpret customer data, campaign performance metrics, and make data-driven decisions.  
• Cross-functional collaboration  

Working for Superdry has never been so rewarding…

• 25 days annual leave, plus bank holidays, we also offer a holiday buying scheme
• An additional day off to celebrate your Birthday
• Family is massively important to us, so we have a broad range of family-friendly working policies in place, including enhanced maternity, paternity, and adoption leave
• Company Pension scheme
• All employees are covered by our Life Assurance policy whilst working at Superdry. We feel it’s important to offer protection for your family and loved ones in such a situation and to support this we offer life assurance cover which pays a lump sum equivalent either twice or four times your annual salary
• A big staff discount – naturally. Because we know that you love to wear Superdry, you’ll benefit from a 50% discount in store and online
• Our Head Office is home to our very own store for staff only where you can treat yourself to heavily discounted sample stock
• A health cash plan is open to all employees.
• Flexible working and core working hours between 10am – 4pm to help you achieve that all-important work-life balance
• Access to onsite parking and as part of our sustainable development goals, we have a selection of electrical car parking points freely available to staff.
• A range of learning and development materials to help you in your career and grow with us
• We like to give back, so we allow our employees time off for volunteering work
• A global employee assistance plan in place that you can access anytime you want - it’s free and confidential
• You’ll also have access to a Cycle To Work Scheme and an excellent Car contract hire/purchase scheme
• A range of local discounts with businesses across Gloucestershire

• At Superdry, everyone has a voice and we want to hear it. We create environments where individuality can flourish and is celebrated as part of who we are as a brand. We’re incredibly proud that over 90% of our people feel strongly that they can be themselves at work.

  We want to meet people with varied backgrounds because we understand that diversity of thought encourages new ideas to thrive, fuelling creativity and enabling us to do better work. We want to build a team which represents a variety of backgrounds, styles, perspectives, and skills; we hire people based on their merit and potential.

  We also welcome conversations about flexible working for all roles at Superdry and will always accommodate it where possible.

  Please also have a look at our career website. Here you can find information about the Growing Futures Programme, a scheme that supports applicants from ethnic minority backgrounds to apply for roles at our HO in Cheltenham.

Please note that some jobs may be closed earlier than the published closing date if we get a high volume of applications. We therefore advise that you complete your application at your earliest opportunity to avoid disappointment.

Who we are

Superdry is a British, founder-led brand with a truly global presence. We’ve been proudly creating world-class product for almost two decades, offering genuine choice to our customers with our curated style collections. 

Our mission is to be the No. 1 sustainable style destination, delivering product that is authentic with unmatched quality and true integrity, much like our people. 

We are on an ambitious journey to serve our diverse community through a premium brand that’s focused on the future, prioritises sustainability, leads with craft, and celebrates culture. We need talented people to join us on the adventure, is this you?

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Please note that some jobs may be closed earlier than the published closing date if we get a high volume of applications. We therefore advise that you complete your application at your earliest opportunity to avoid disappointment.

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