Working in Collections Strategy

This is where we look to the future – and shape it. Working with the Executive Committee to set our brand ambitions, we’re always looking three years ahead, seeding ideas into the wider business, and agreeing strategic and tactical initiatives to ensure those seeds grow to fruition. 

We drill down on our target consumer, their dynamics and behaviours, what’s inspiring them, what’s important to them, what styles and trends excite them. Then we take our findings, overlay our ambitions and brand direction, and brief it all into our design teams, who create the collections that shape tomorrow. If you’re obsessed with getting into the minds, aspirations and wardrobes of style-obsessed consumers, and dream of a role in brand strategy, writing collection strategy briefs, analysing markets or managing projects, come and discover more about how we’re shaping tomorrow.