Working in Brand Management

Our ask is to land one brand vision across four style choice collections, making sure each has space to breathe and evolve while remaining part of a coherent Superdry whole. 

To do this, we put the consumer at the heart of everything. We dig deep to understand what they want, expect and need from us, and how each Superdry style choice fits into their world. And with that knowledge, we create the strategy and the activations to reach them and grow new audiences. We have to deliver on our commercial business objectives, too, but when we do our homework properly, we find that results follow naturally. 

In the day-to-day, we spend a lot of time working alongside our product teams to create seasonal concepts, brand content and assets. And whatever the collection, audience, channel or execution, we always ensure brand integrity and consistency are constant. We’re rarely satisfied. There’s always more to learn. There are always more opportunities to shape the future, to push boundaries, to make new things happen. And we’re always looking for individuals who have an insatiable appetite for discovering what’s next and a relentless drive to do things better. If that’s you, get in touch.