October 9th, 2019
Mental Health is something we take very seriously here at Superdry. This year we’re celebrating World Mental Health Day – but it’s something that we take into consideration 365 days a year through our Healthy Minds initiative. The project encourages all of our employees to talk more freely about mental health – reducing stigma and creating a more positive culture. It’s time to end mental health discrimination.
We want to spread this message further, so in honour of World Mental Health Day we spoke to the faces of our #SDMYWAY campaign to share their mental health stories from struggles to tips with how to cope.
Chris Eubank Jr @chriseubankjr
For me as a fighter, having that mental strength is extremely important. A lot of people think that being a good fighter is just being really strong and fit, but you have to be mentally strong. I’d say that 70-80% of it is all mental.
- Get plenty of sleep.
- Surround yourself with positive people and help others.
- Be calm and be gentle. A very good technique is that I never raise my voice, no matter how angry I get.
Aiden Andrews @aidenallday
I like to get outside. I moved to New Zealand from New York because I was probably dealing with my own mental struggles. It was a mentally exhausting city and I noticed as soon as I got to New Zealand and I got active in the fresh air I found clarity.
Communication is a big one, the feeling of isolation is a scary thing. If you have a problem you should really reach out and talk to someone, because there’s someone else out there struggling.
Leo Hoyte Egan @lionsouljah
Mental health is overlooked a lot of the time, but it’s something that’s in equilibrium with your physical health.
For me when it comes to keeping my mental health at a high standard, I have to express all my creative needs through painting, dancing and singing. Not everyone has that Frank Sinatra or Beyonce voice but that doesn’t matter.
Aisha Jade @aisha_jade
Understand that you have an inner voice and you have to trust it. Take the time out on a daily basis to sit with your inner voice and let it come to the front of your mind.
1. Deep breathing, breath into your stomach, hold it at the top and then breathe out slowly.
2. Switch your phone to silent, watch a movie that makes you cry. Do anything that your body is asking for.
We’ve all got our own story. How do you tell yours? Make sure you check in on your mental health this week. Follow our channels to see some of the things we have been up to and discover the #SDMyWay campaign here.Read more
October 8th, 2019
It’s the jacket to rule them all and this season, women’s puffer jackets are back and better than ever before. From cropped styles to longline looks and puffer jackets with fur hoods, choose the right puffer style for you this autumn and style with everything from jeans and heels to gym gear. Get ahead on your autumn wardrobe and refresh your outerwear with the biggest coat trend of the season – the puffer jacket.
What puffer jacket to wear this season?
- Patterned puffer jacket – Don’t stick to simple, opt for a print puffer to make a statement.
- Statement colour puffer jacket – Choose red, green or something that screams you.
- High-shine puffer – Get edgy with a puffer in a high-shine fabric.
Opt for a pattern puffer jacket
Puffer jackets make a pretty bold sartorial statement. So – why not go the extra mile and opt for a loud and proud pattern puffer that really shows off your unique style? It’s not just about the shape this season because we’ve added some seriously cool prints to the mix when it comes to our women’s puffer jacketcollection at Superdry.
This is the kind of jacket that gets people asking “where did you get that?” and the reason is obvious. A print puffer jacketstands out and adds sass to any look. Layer over this season’s cargo trouser or your go-to pair of joggers and pair with either trainers or boots or style it up with leather trousers and a roll-neck sweater for a dressier look. Either way, this is a puffer jacket that gets your style noticed.
Choose a statement colour puffer jacket
It’s not just about the shape or the prints this season when it comes to puffer jackets. We’re also dipping our toe into the world of statement colour. Inject a little fun into your coat collection and update your looks with a splash of something extra bold for the season ahead.
Greenis big for fall and is due to continue as a key colour through next spring so if you’re looking for a statement colour with serious longevity, green is a great choice. Bright and bold, green gets our vote. Pair yours with anything from simple blue denim and a white tee to a classic autumn knitted midi dress and your chunkiest trainers.
Feeling classic yet bright? Opt for bold, post-box red. Not only does this colour look super-sleek when paired with an all-black look but it also pairs with anything from plaid to camo to give your fall looks a taste of block colour no matter what. Finish a red puffer jacket with a warm wool beanie hat for all the skater vibes with a modern twist.
If you’re all about pops of colour in the winter season, this statement look is right up your street. Whether you opt for a bright yellow puffer jacket or slick pure white, mix it up with a stand-out style that you can pair with anything in your wardrobe for instant trend points. Complete the entire look with chunky lace-up ankle boots and the right knitted accessories and you’ll be keeping the cold out with more than a touch of style.
Make moves in a high-shine puffer jacket
Want on-trend puffer styling with a little more edge? High shine is the choice for you and it’s a look that sets you apart whether you’re heading to the slopes or just on a day out. Play with colour or keep it chic in jet black and opt for a puffer jacket with a fur hood for the ultimate combination of on-trend textures.
Style yours with skinny jeans and either chunky ankle boots or trainers for a more laid-back vibe.
5 ways to style your puffer jacket
Puffer jackets are the perfect women’s coat to throw on over pretty much everything for some added warmth. Whether you’re just running out of the house to the gym in leggings and a crop top or you’re heading out for a day of shopping, a puffer coat can be so much more than just a warm throw-over. Here are some of our favourite ways to style yours this season for a touch of extra inspiration.
Layer with a hoodie
We’re all about layering this autumn and women’s puffer jackets style perfectly with an oversized hoodie for the ultimate in street style vibes. Keep your look ultimately casual with loose-fit relaxed jeans and trainers.
Keep it monochrome
Make a statement by opting for a modern black and white head to toe look finished with a pure white puffer jacket. Sports vibes perfect for winter.
Blue jeans and heels
Thought you needed to keep your puffer coat aside for only casual outfits? Try styling it with straight-leg blue jeans and strappy heels or heeled boots for a dressier take on the coat of the season. Finish with a simple sweatshirt for layering goals 101.
Black on black
Give your look an instant edge by layering black and black. Opt for a black knit dress with a black puffer jacket and finish the look with an on-trend, sports-luxe belt bag and stand-out, pure white trainers. Switch to your go-to pair of heeled sock boots if you’re heading out.
Style with tailored trousers
Make your puffer office-appropriate by styling it with wide-leg trousers in textured fabrics like corduroy for a throwback look that works for workwear. Stick to smarter shoes and boots and finish the look with knitwear or your go-to slogan t-shirt.
Whichever styles and trends you’re feeling the most this season, the classic puffer jacket is here and it’s got the fashion pack gripped. We’re obsessed with how versatile puffer coats actually are and if you’re a more casual dresser who appreciates a stylish shield from the cold weather come winter, this coat must be calling out to you and your wardrobe. It’s a not-so-basic basic piece for your collection and this autumn, it’s also the ultimate trend item to get just right. Play with colour and print or keep it cool and classic in simple black on black.
The post Puffer jackets – The must-have women’s jacket for fall appeared first on Superdry Edition.Read more
October 6th, 2019
Born and raised in Hong Kong and of half South Korean and half British descent, Mia Kang knows how to mix up the status quo. From swimsuit model to mixed martial artist Mia has brought a fresh perspective to both the fashion and Muay Thai industry. After struggling for years with eating disorders and addiction, Mia went to Thailand to recuperate for a 10 day vacation, this turned into 9 months in a Muay Thai camp in Thailand living a life led by martial arts.
How Muay Thai has changed her:
‘I got physically strong, which made me mentally strong, which transpired into every other aspect of my life’.
‘I’m all about moderation – work hard, play hard, do it all, be happy, be healthy, laugh and smile all the time’.
Words she lives by:
’Train hard, fight easy and that’s something I not only go by in Muay Thai, I go by in life.’
Mia’s Training Style
When it comes to women’s workout clothes, Mia states, ‘I think it’s more about the feeling and confidence that clothes give you.’ Step in super stretchy gym clothes for women with performance compression designed to shape, support and sculpt in key areas on the body.
When Mia puts on her sports bra she describes it as like ‘I’m putting on a shield of armour, like I walk a little bit taller with it on’ so a matching set with a cross over elastic band and extra stretch is made to exude confidence and allow dynamic movement.’
Flash Sport City Legging and Core Sport Graphic Vest
Bold, bright and colour-blocked, these women’s gym leggings reflect Mia’s individual style in standout shades of black, white, coral and rose gold especially when paired with a graphic slogan vest.
New York gets cold, so after a high intensity training session this super soft crew is the perfect throw on.Read more
October 6th, 2019
This autumn, we’ve worked with an amazing collective of seventeen individuals brought together to express their own unique style. Meet Amber aka @amberjeanrowan, a 26 year-old Irish model and actress who has founded @hairfreelife.
Amber was 15 years old when she was diagnosed with Alopecia. A friend spotted a small patch of hair missing at the back of her head during an English class, andit eventually grew larger. Within one year she was completely baldand had lost her eyebrows and eyelashes.
Amber recently set up @hairfreelife, an online community for men and women going through hair loss. This collective is designed to help them get advice about hair-loss and alopecia while becoming part of an empowered community. Amber wanted to create a safe space to share emotional and practical support through stories, advice and tutorials, covering health and wellness, beauty and fashion.
In her words:
‘Be around people you love, fill your life with people that make you happy and do things that make you feel truly alive, because hair truly means nothing. People constantly ask me what it’s like to have alopecia, but I actually can’t remember what it’s like to have hair. Plus, I don’t have to wash my hair, I canwear different wigs, that’s quite fun.
As an individual who is comfortable in her style and self, Amber doesn’t shy away from bold looks and expressing her unique self through fashion.
Going from set to subway, Amber needs comfort and style so starts on neutral ground with this cosy women’s hoodie in classic camel.
Koben Wool Coat
Some pieces are timeless and this women’s wool coat is no exception. A twist on the classic heritage check, this is a new way to do tartan wool coats, especially layered over a relaxed women’s hoodie with a street edge.Read more
September 27th, 2019
This autumn, we’ve worked with an amazing collective of seventeen individuals brought together to express their own unique style. Meet super middleweight world champion boxerChris Eubank Jr @chriseubankjr.
A famous legacy:
Son of Chris Eubank Senior, Chris is a British professional boxer and 2x IBO Super middleweight world champion. He takes after his dad not only in his boxing style, but also in his love of fashion.
In his own words:
‘The three words I use to describe myself are hardworking, dedicated and loyal. To me boxing is the most noble sport in the world. You don’t know yourself truly as a man until you’ve faced another man and tested your strength against them. My Dad may have trained me but I say everybody works, everybody has their career, I want to be successful in what I do my way’.
Chris Eubank Senior’s style famously reinvented fashion for the sportsman and Chris Jr is no different in his sharp style, he wears a pea coatlike no one else.
Edit Wool Car Coat
Giving style the upper cut with this classic mens pea coat given a twist with a herringbone check made for the modern gentleman.
Hydrotech Waterproof Jacket
Chris is never one to play it safe, so his under layer is going to be in neon brights. Made to keep you dry while looking good, these waterproof jackets combine up to 10,000mm waterprooftechnology, performance fabrics and contemporary style. Paired with this wool coat for men makes a contemporary meets classic style.
Edit Slim Flex Chino
These slim fit chinosare the new trousers to work, play and travel. Perfect for throwing on after a hard day throwing punches.
Find more about Chris and discover the other faces of #SDMyWay at superdry.com/mywayRead more