Our ambition is to become the most sustainable listed global fashion brand on the planet by 2030

Our goals continue to focus on producing the most sustainable product, whilst protecting our planet and supporting our people in all that we do. We will do the right thing and leave a positive environmental legacy.

  • Organic and Sustainable – Our cotton is 100% organic by 2025 and we use recycled and low impact materials at scale, across our range.
  • Net Zero – Carbon Emissions across our own sites and logistics operations will be net zero by 2030 and we will always challenge ourselves and partners to minimise environmental footprint.
  • Zero Waste; Lower Impact – We only use packaging where necessary; we always opt for the lowest impact when used ensuring 100% is reusable, recyclable or compostable by 2025.
  • Respect and Dignity – We partner with market leading suppliers to produce our product in automated and sustainable factories, where people are treated with Respect and Dignity.

Accelerating our goals means that our commitments align with the United Nations Sustainable Development Goals (SDGs) deadline for 2030 and builds our accountability as global citizens to deliver against more challenging targets. Our sustainability goals are future facing and complement our continual core ethical and environmental programmes that ensure we meet our everyday responsibilities in our own business operations and our supply chain.

Read more about Sustainability