Skip to content Skip to footer

We use cookies to ensure that we give you the best experience on our website.
If you continue without changing your settings, we'll assume that you are happy to receive all cookies from this website.

Ok Read more
Superdry Careers Fashion & Retail Opportunities Globally
Open the menuClose the menu Open the search
  • Retail
    • Sales Assistants
    • Floor Managers
    • Assistant Store Managers
    • Store Managers
    • Seasonal Sales Assistants
  • Head Office
    • Business Transformation
    • Brand Business Management
    • Design
    • ecommerce
    • Finance
    • HR & Payroll
    • IT
    • Legal
    • Logistics
    • Marketing
    • Merchandising
    • Production, Sourcing and Quality & Technical
    • Property
    • Group Retail Support
    • Wholesale
    • Superdry Apprenticeships
  • About us
    • History
    • Culture & Values
    • Financial Results & Strategy
    • Sustainability, Environment & Community
    • Equality & Diversity
    • Global Locations
    • Superdry Social
    • Blog
    • Brand Videos
  • Search jobs
    • Search Retail jobs
    • Search Head Office jobs
    • Search International jobs
    • Register for job alerts
    • Login
    • Logout
  • Shop at Superdry.com
  • Select your region
    • UK & Ireland
    • Germany & Austria
    • France
    • Belgium (Dutch)
    • Belgium (French)
    • Italy
    • USA
    • Spain
    • Denmark
    • Netherlands
    • Sweden
    • Turkey
    • India
    • Hong Kong
    • Norway
  • Candidate login

Financial Results
& Strategy

Superdry is a genuine British success story. From our inception in 2003 we have grown into a global business with over £1billion of Superdry product sold across the world each year. We sell on a truly global basis through a broad range of channels, including owned retail stores, franchise stores, our own ecommerce websites, partner ecommerce sites, large multi-brand store chains and smaller independent retailers. There are well over 500 Superdry branded retail locations in over 50 countries, and via our ecommerce and wholesale markets we have enabled the Superdry brand to reach almost every country in the world.

We have delivered incredible increases in revenue and profit year-on-year and are considered by investors to be one of the most exciting growth brands today. Details of our strategic vision, together with our latest business and financial results, can be found on our corporate website www.corporate.superdry.com. 

We have gone from strength to strength in recent years, and our results for the financial year ending April 2018 are testament to how well we are doing as a business. Here are some highlights.

  • Total sales up 16% to £872m
  • Global Brand Revenue increased by 22.1% to £1.604bn
  • Underlying profit before tax will be between £96.5m and £97.5m (exact number to be confirmed in full results announcement in July 2018)
  • Ecommerce sales growth 25.8%
  • Wholesale sales growth of 29.6%
  • Euan Sutherland, our former Chief Executive Officer, commented on the full year results:

"Superdry has delivered another good year of brand revenue and profit growth as we have sharpened our focus on our successful Global Digital Brand strategy. We benefit from a clear brand positioning, an agile infrastructure that serves our global consumers through a truly multi-channel proposition and increasing operational excellence. Our multi-channel proposition means consumers can choose how they want to engage with the brand, allowing them to switch easily between our stores and our digital channels. 

While the consumer environment remains challenging, we are confident that Superdry's reputation for quality, design detail and strong value for money, underpinned by our continued investment in the business, leaves us well placed. We remain focused on the growth opportunities ahead and confident in the quality of sustainable earnings growth we can deliver over the long-term." 

Strategic Plans

In 2017 we launched our new strategic plan - Superdry 5.0. This approach, which has evolved organically from our previous plan, will see us become a truly global digital brand, utilising cutting-edge technology and influencer-led marketing to deliver continued growth though a multi-channel approach combining ecommerce, wholesale, owned retail stores and franchise stores.

The Superdry 5.0 name derives from this being the fifth major step change in the history of the company. From the creation of the Superdry name to its establishment as a standalone brand, to stock market flotation followed by an accelerated global growth phase, we’ve come a long way in 15 years. This strategic evolution will take us to the next level of success, as we continue our journey from Great to Amazing.

 

The 5.0 Strategy

  • Global Digital Brand
  • Relentless Innovation
  • World Market Opportunity
  • Operational Excellence

Global Digital Brand

  • Clear brand purpose
  • Quality fit and design excellence
  • Iconic products and category ownership
  • Broadening customer base
  • Digital multi-channel capability
  • Digital business processes

Relentless Innovation

  • More than 5,000 new styles introduced every year
  • Sector leading low level of quality returns
  • SuperDesign Lab
  • Harmonised global range
  • Global category leadership in: - Outerwear, Hoods, Sweats and Graphics

World Market Opportunity

  • Global growth through 8 channels
  • EU, USA, China major market focus
  • Digital reach to 148 countries
  • Wholesale growth in new and existing markets
  • Sector leading owned store returns: New, low cost super fast stores and flexible short lease commitments

Operational Excellence

  • Optimised global range
  • Cross-channel 4 season buying
  • Investment in colleague learning and development
  • Best of breed I.T
  • More product directly sourced
  • Global consolidation and distribution centre network

These pillars are underpinned by “doing the right thing” through our Super Responsible 40 goals:

  • 100% organic cotton
  • 100% renewable electricity
  • 100,000 young people positively contributing to their community

 

For more information take a look at our corporate site

corporate.superdry.com

Join the conversation

  • Twitter
  • Pinterest
  • YouTube
  • Blog

Twitter

Superdry on Twitter

πŸ‘—πŸ‘˜πŸ‘”πŸ‘ŸπŸ‘– Reply with your first lockdown lifting activity and we'll respond with an outfit https://t.co/rYGTjep43o

Superdry on Twitter

.@neymarjr x @superdry joining forces to leave a positive legacy. 100% Organic Cotton. Now. Forever.… https://t.co/DXwkEzhdBF

Superdry on Twitter

.@neymarjr and Faith Lynch owning our 100% organic cotton underwear. Who wears it best? #OrganicCotton… https://t.co/Ogzf1s4seE

Pinterest

Your Training, your Style. Whatever, Wherever, However. #FitnessMyWay
Are you ready to show up at the highest level and chase your fitness goals?
High performance sportwear promising flexibility that makes every move possible.

YouTube

Shop Zara's key looks from our AW20 collection https://sdry.co/2H46gWG What does it take to be an ICON? It's about being authentically true to your personal ...

Superdry Sport Performance. AW20 Discover the full range here https://sdry.co/3iUYoUR.

AW20 Rebels and Heroes. See what happened behind the scenes on Superdry shoot for Rebels and Heroes with our lead rebel, Hero Fiennes Tiffin.

Blog

BE ICONIC | NEW SEASON

Be Iconic | SS20
New Season

The post BE ICONIC | NEW SEASON appeared first on Superdry Edition.

Read more

My Holiday Style | Find something cosy

Let's get cosy

The post My Holiday Style | Find something cosy appeared first on Superdry Edition.

Read more

My Holiday Style | Find something special

It’s time to start searching for something special.

The post My Holiday Style | Find something special appeared first on Superdry Edition.

Read more

View More

You may also like

Life in Head Office

Find out more about what it's like to work at Head Office and our learning and development programme.

Find out more

Working in Retail

Find out more about our retail stores and how we work here at Superdry.

Find out more

Global locations

View all of our locations worldwide and search via an interactive map. 

Search now

More information

  • FAQs
  • Recruitment Agencies

General

  • Terms of Use
  • Privacy Notice
  • Cookies policy
  • Sitemap

Other Sites

  • SuperDry plc
  • Superdry.com

Share & Connect with us

RSS Feed Find Superdry Careers on Facebook Follow Superdry Careers on Twitter Connect with Superdry Careers on Google Plus Find Superdry Careers on Pinterest Connect with Superdry Careers on LinkedIn Read Superdry Careers Blog
© Superdry 2021
Back to the Top