Culture
& Values

Superdry has grown from a small entrepreneurial business to a large multinational. Despite our impressive growth, we have retained our heart and soul, and our values and culture have always stayed very important to us – cultural fit is crucial and is an extremely important part of our hiring process.

Despite our size and complexity we are still quite resistant to becoming too corporate – we won’t let go of our ‘Superdry personality’. Our culture is unique, and it’s important that before you apply to work with us, you understand the importance of cultural fit and have thought about how your own personal style and values are compatible with ours.

Truly understanding and living our values will help you fit in really well around here. Alongside always doing the right thing, these are the values that really matter to ever Superdry colleague.

Passion

We love Superdry, love what we do and go above and beyond to be the best.

Creativation

Our own blend of creativity and innovation. We push the boundaries of what's possible, are bold and always coming up with new ways of doing things.

Quality

We're obsessed with quality in everything we do. It's what makes us unique.

Family

We're in this together as part of one big Superdry global family, always looking out for each other.

Individuality

We always bring our unique self to work, let people be who they want to be and accept everyone for who they are. We love people not stereotypes.

Fun

We're true professionals but more than anything we believe work is to be enjoyed.

Our Purpose

Trends are the currency of the fashion world, but we aren't just a fashion brand. We are a lifestyle, Superdry is a way of life.

Our customers don't believe in being categorised by what they wear. They are individuals, like us, who share a common attitude in life and you can spot them a mile off.

So whilst what we do is create amazing clothes, our purpose is helping customers create stories.

'WE CREATE THE CLOTHES... YOU CREATE THE STORIES.'

We’d strongly suggest that anyone considering Superdry as a place to work gives a lot of thought to these cultural factors and thinks about whether our environment is a good fit. We’ve designed a culture quiz that you can take to see if your own values and ways of working are compatible with ours – you can find this quiz on the head office and retail pages. Taking this quiz will help you to decide whether you’d be a good fit with us before you take the plunge and apply.