Culture
& Values

Superdry has grown from a small entrepreneurial business to a large multinational. Despite our impressive growth, we have retained our heart and soul, and our values and culture have always stayed very important to us – cultural fit is crucial and is an extremely important part of our hiring process.

Despite our size and complexity we are still quite resistant to becoming too corporate – we won’t let go of our ‘Superdry personality’. Our culture is unique, and it’s important that before you apply to work with us, you understand the importance of cultural fit and have thought about how your own personal style and values are compatible with ours.

Truly understanding and living our values will help you fit in really well around here. Alongside always doing the right thing, these are the values that really matter to ever Superdry colleague.

We’d strongly suggest that anyone considering Superdry as a place to work gives a lot of thought to these cultural factors and thinks about whether our environment is a good fit. We’ve designed a culture quiz that you can take to see if your own values and ways of working are compatible with ours – you can find this quiz on the head office and retail pages. Taking this quiz will help you to decide whether you’d be a good fit with us before you take the plunge and apply.