Values and behaviours. Everything we value. Everything we are.

We’re on a mission to be a Global Brand. And driving this mission are our values and behaviours. What we believe in, how we act. What you can expect from us, what we expect from you. 

Our values and behaviours will make sure that, together, we’re inspiring the contemporary style obsessed consumer and leaving a positive environmental legacy on the world.

We do it together. We genuinely care about each other. We’re at our best when working together as part of a close-knit community. We’re informal, open, honest and collaborative. 
 
We do it by being real. Bringing our shoes-off-self to work. We let personalities shine. So bring all of you to what you do. Be the person you choose to be. We celebrate our differences and we speak our minds.  

We do it with infectious passion. We all work here because we’re driven to make a difference. We’re passionate about building a brighter future for ourselves, others and the brand. We roll our sleeves up and get stuck in.

After all, this Brand was built on a Spirit of Adventure and an attitude of fearless creativity. So be curious, bold, ambitious and get stuck in.

Yes, we live and breathe our values. And our behaviours - how we act -  help us forge deep, trusting relationships. They keep us connected. They pull us together as one. So we take them seriously - every moment of every day, in everything we do. The behaviours that we expect from each and every person are: 

THINK ENTREPRENEURIAL 
BE AUTHENTIC 
BE CREATIVE
BE RESULTS FOCUSED


Find out more about our culture and values in our very own Superdry Playbook.