April 12th, 2018
We’re incredibly proud to announce our partnership with the Invictus Games Foundation and our role as The Official Sportswear Partner for the UK Team on their journey to the Invictus Games Sydney 2018.
The Games, founded by Prince Harry in 2014 for wounded, injured and sick veterans, servicemen and women, include sports such as wheelchair basketball, sitting volleyball, and indoor rowing, and use the power of sport to inspire and further individual journeys of recovery. The Games also aim to generate a wider understanding and respect for our wounded.
Superdry’s role is to create full technical sports kit for the 70-plus UK competitors, as well as village wear for the UK Team.
The UK Trials
Superdry were recently at the UK Team Trials to support the 450 UK veterans, servicemen and women, hoping to take part in the Invictus Games in Sydney this October.
Check out the exclusive team trial t-shirts, designed at Superdry HQ!
Prince Harry also made an appearance at the trials, along with his fiancé Meghan Markle, to support all of the hopefuls taking part in the Games.
Keep an eye on our channels over the summer for updates on the final UK Team and their progress to the Games.
We’ll be bringing you behind the scenes stories and interviews, as well as an overview of the technical sports kit designed especially for each of the UK competitors competing at the Games.
March 19th, 2018
We’re way into 2018 – so it’s time to ditch the oversized jumpers and blanket scarf and get into this season.
There are a fair few seasonal trends you can jump on right now – when it comes to spring jackets in 2018 – guy or girl.
Spring Men’s jackets 2018
Here’s what’s on the agenda –
1. Shearling – Stay warm and make a statement
Oversized and shearling is a must this year – carrying on from our current obsession with all things borg or sherpa when it comes to hoodies and jacket linings. The men’s catwalks in particular at LFW showcased some strong shearling jackets. It’s real easy to pick up this trend right now – before we even think about the leaves turning again.
What to look for
- Oversized – Bigger is better when it comes to this material. Look for an oversized style or buy a size up to achieve it.
- Natural colour – Leave the bright colours for your other outerwear and choose neutral shades – such as white or black – when picking out a shearling jacket.
- Details – If you don’t fancy all over shearling, look for details such as hood linings or cuffs featuring the material.
The jacket you need
- IE Iconic Sherpa Collar Leather Flight Jacket – A strong, sherpa collar adds a soft touch to this military themed leather jacket – contrasting with the tough material and structured shoulders.
2. Trench coats – THE jacket for 2018
You don’t need to be an old school detective or Hollywood movie star to rock a trench coat. These bad boys are back this year, which means it’s time to dust off the one hanging in your wardrobe or pick one up.
Look for longer length mac and trench coat looks – with strong collars, heavy buttons and nipped in waists for both men and women.
What to look for
- Belt – Opt for a jacket featuring a strong buckle to add some structure, it’s great for creating a waist and showing off shoulders.
- Colour – Tan, khaki or black are trending this season so you’ll find these on rails now and for the coming season.
- Collar – There’s nothing cooler than turning up the collar on mac and embracing that oversized, old school vibe. Look for structured collars with sharp edges.
The jacket you need
Premium Director Trench Coat – We’re loving the vintage vibes of this jacket – with the structured lapels and collar, buckled belt detail on the waist and cuffs and fit and flare length. Choose from light grey, darker grey and navy.
3. Cagoules – Beat the rain and look good
Who’d have thought rainwear would dominate the jacket trends for 2018? Mainly seen at the male fashion shows, the catwalks featured a lot of waterproof outerwear including cagoules and ponchos and we’re totally here for it.
What to look for
- Oversized – Raincoats were seen in larger than life sizes, with billowing sleeves and enormous hoods. Make an impact and look for a jacket featuring these elements.
- Bold print – Strong graphics and animal print was popular on the catwalks but colour blocking can create this effect just as well.
- Large collars – Practical and on trend, cagoules featuring large collars you can pull up is a look you need to try out now and in autumn.
The jacket you need
Fleet Cagoule – Ideal for keeping the elements out and embracing this future trend, this jacket features the oversized collar and sportswear style seen on the catwalks.
Spring jackets 2018 women’s
1. Denim – Easy to wear, always looks good
Are denim jackets in style in 2018? Yes – definitely.
Denim is like your best mate – always there for you. Spring/Summer 2018 catwalks featured top to toe denim looks – so go on, try it out.
Go bold and pair some dungarees with a matching denim shirt or jacket. Finish with some white kicks for the perfect look to hit the streets on a Saturday.
What to look for
- Strong stitching – Many of the designers at fashion week featured bold stitching detail on their denim designs, so look for this when picking up a new denim jacket for spring.
- Darker shades – Indigo and darker blue denim won the show for spring 2018 jackets. Don’t be afraid to double up with acid wash and bleached denim this season.
- Embroidered – Embroidery was still a thing on the catwalks, so if you’re looking for something a little extra opt for a denim jacket featuring patches, badges or embroidered details.
The jacket you need
Longline Denim Jacket – The perfect ‘steal your boyfriend’s clothing’ style, this longline jacket sits below the waist, is oversized and features strong stitching detail.
2. Sharp shoulders – Let your spring jacket do the hard work
Expect to see strong shoulders and sleeves on clothes rails in 2018.
Structure is key – your jacket should hold its shape and draw the eyes to the shoulder. Time to up the amount of back and shoulder days you’ve got planned in the gym.
What to look for
- Structure – Look for a jacket that features plenty of structure across the chest and shoulders.
- Detail – If you don’t fancy structure, look for detail on the shoulders instead, such as applique badges or loop and button fastenings.
- Material – Thicker materials are best when trying to tap into the sharp shoulders trend – it holds shape better than a lighter jacket. Let’s be honest, you’ll probs still need a thicker material – even in spring.
The jacket you need
Rookie Classic Military Jacket – Structured shoulders and fastening detail make this a jacket that plays into this trend and looks good with everything.
3. Military jackets – Pretty in punk
Ditch your main jacket when the warm weather rolls around and swap it out for a thicker, structured shirt style – better known as the ‘shacket’. Plaid, for example, featured heavily on the SS18 catwalk shows and should be pretty easy to add to your wardrobe – if it’s not there already.
Think about what rocker Courtney Love or rebel Winona Ryder would wear in the 90s. Then when it comes to your jacket, look for military cuts – like our Rookie range – in khaki shades. Throw this over ripped denim and pops of pink and embrace the work style boots.
What to look for
- Colour – Khaki, black and red should be the main theme when it comes to colour.
- Lightweight – Swap your usual jacket out for a slimmer military jacket when the warmer weather arrives. Layers will keep you warm in a cold snap.
- Oversized – Choose a slightly larger size so you can wear it over a thin jumper or t-shirt and finish with ripped denim. Fishnet tights under ripped denim add that rocky edge to any look.
The jacket you need
Rookie Classic Military Jacket – The thicker material and structured style looks great with those ripped jeans or slung over a slip dress and with ankle boots. We love the gold button and epaulette details.
Camo print – Be seen
Camo print is a must for guys and girls – when it comes to spring jacket trends in 2018. Like denim, it’s a look that isn’t going anywhere. Embrace the military vibe and look for a bomber jacket or parka, featuring this print.
Greens and browns are staple colours for the camo trend but you could try out blacks and greys or even blues for a stronger vibe. Pair with more camo print – like cargo pants or a mini skirt or wear it over an evening ensemble. Think, shirt and tie for the guys and flared trousers, a halter neck top and heels for the ladies – to turn heads when you turn up.
What to look for
The jacket you need
Girls – Our Rookie Festival Parka Jacket is a must have. Pair with a metallic skirt, slogan tee and chunky boots featuring bold socks peeking over the top. Finish off with a beanie and leave hair loose.
Guys – The Rookie Deck Jacket is the perfect spring throw on. It’s military cut and strong camo print wouldn’t look out of place on an assault course but it’s ideal for working with a plain white tee, rolled up jeans and sliders – in camo print, of course – for warm days in spring.
March 13th, 2018
Adrian Daniel has been slow-burning his soulful presence in Brooklyn NYC for a few years. Drawing comparisons to The Weeknd and giving retro R&B a revitalised feel, Adrian’s appeal has streamed to UK shores, and resulted in sold out gigs in London. Superdry jumped at the chance to chat to the man himself…
Q: You’re a Brooklyn boy – how has that trendy neck of NYC shaped your character, music style and ambitions?
Being from Brooklyn is like being on the internet – there is so much going on you have to be able to keep up and stand out to be heard. You have to be your true self in order to be respected. Those qualities translate into me and my music. New York forces you to be the best and aspire for greatness.
Q: You recently played a UK gig at Hoxton – the unofficial foreign sister of Brooklyn. How do the areas relate and differ?
I didn’t get a chance while I was there to explore the area of Hoxton but the venue was really great to play at and I love London and the people. It reminds me of New York in a lot of ways but it’s not as hostile. In New York you will see a fist fight happen because someone cut the other off at a light, haha.
Q: What did you get up to during your London promotional trip – outside of the actual promo?
I did some sightseeing, did the tourist thing. Tried a lot of the food. I make it my mission when I go to a new city or country to try the food from that area. I came and saw Superdry whom I love. I walked around your city a lot just taking everything in and talking to random people about the UK and just learning about your country. I think I might move here at the end of the year. Very strong possibility.
Q: Your latest album is called Flawd – what are your flaws?
I have too many to count haha. One thing I did a lot was to allow toxic people into my life too often. What made it worse was it felt like I, in someway, relished in people not valuing me because I kept going back. The thing about our flaws is being able to acknowledge them and actively work on them. I have better people in my life now that truly love and appreciate me and I’m blessed because of it.
Q: The album is chilled out whilst also feeling experimental – what’s the story of Flawd, and where do you see people listening to it?
Flawd is a representation of my personality. There are so many colours and layers all rolled into one that make this beautiful thing. The album is a driving record. Its best to be played whilst you’re on the go. It helps you really zone out and really take things in. Try listening to it on your cab ride anywhere, you will get what I mean.
Q: The album is a tour-de-force of R&B vocals – where did you learn to hit those Weeknd-esque high note notes?
I would call them Michael-esque vocals cause that’s who I learned from. I listen to Michael and Prince religiously. They are the foundation for what I do with my voice.
Q: We met your band, and we got on with them! How did they get the job, and what does it take to be part of Adrian Daniel’s entourage?
They didn’t get the job. I never hired them they just keep showing up uninvited, haha. They are really talented musicians and they are my friends first and my band second. That’s what’s it takes to be around me, I just want to be around people I can be myself with and who get a kick out life just as much as I do – and they are that.
Q: Any musical bucket list goals?
Album of the year at the Grammys and Best international artist at the Brits. If it happens it happens but if it doesn’t I’m still happy. I’m just striving to be as great as possible.
Q: Dream collaborator and why?
Kanye West. Because he is the Goat of course. I just want to talk to him. Pick his brain. Even if we don’t make a song I know that conversation will change my life.
Q: You mentioned your love of anime – if you were a Pokemon who would you be and why?
This question is legendary. I would be Charizard, because I don’t take nonsense from no-one, and if I’m bored somewhere I can just fly away. On top of that I will roast you if you try me!
Q: First cassette you ever bought?
N*SYNC– ‘No Strings Attached’
Q: Why N*Sync?
As a kid those guys were everywhere, you couldn’t go anywhere without seeing them, plus their songs were really good; cheesy at times but good. You saw legions of girls chasing them down the street or at concerts.
Q: Vinyl is enjoying a renaissance – does Adrian Daniel have any future trend predictions?
I believe that in the next coming years, you’re going to see more and more singles be under 2:50 seconds. People have really short attention spans and it’s only getting shorter and shorter.
March 12th, 2018
Want to up your Instagram game this year? Here are some tips to try out in 2018 to boost your following and enhance your feed.
1. Check out what influencers are doing
We’re all about ‘you doing you’ at Superdry but sometimes hitting up a new trend is a great way of getting seen on Insta. Follow the right people and you’ll see what’s trending and what you can feature on your feed.
Who to follow:
- @sophiehannahrichardson – This babe loves an oversized jacket and a baker boy hat – and rocks this look with ease.
- @sandrabulldock – Sandra’s alternative style is a mix of vintage pieces and on trend looks which we’re loving.
- @mcarthurjoseph – We love Mac’s street style shots that take risks and serve up plenty of inspo.
- @dfmarin – When it comes to slick style and the latest trends, Daniel’s your man.
- @superdry – Don’t forget to follow our profile for all things style and to see the latest collections before they drop.
2. Feature the right trends
Here are the new season trends – buzzing right now on the explore page:
March 9th, 2018
A camo print jacket should be the main weapon in your arsenal – when it comes to style this season. It’s on trend, looks incred with your entire wardrobe and the print features on everything from parkas to military jackets.
Looking for inspo when it comes to styling one of these bad boys? Here you go –
How to style a camo print jacket
Camo works with anything but here are a few themes to work around –
Pretty in punk
We’re loving grunge looks this season – inspired by old school rebel girls like Gwen Stefani, Winona Ryder, Courtney Love and Drew Barrymore. These ladies knew how to work a strong print – so make like them with a camo military jacket worn over a loose fit t-shirt, ripped jeans and a plaid shirt tied round the waist. Leave hair messy and don’t forget the eyeliner.
Athleisure meets military
Looking to dress up your gym kit? A camo print jacket is the perfect addition to a matching tracksuit look. Pair our SD Sport Colour Block Joggers with the SD Sport Colour Block Zip Hoodie on top – finish with a rookie camo print jacket and pull that hood out over the collar to add some interest with layers.
Avoid a basic look by mixing camo print with a textured material – like faux fur, shearling or crushed velvet. We love the idea of taking a pair of leather look jeans and working these with crisp white kicks, a baggy band t-shirt and an oversized jacket – our Rookie Oversized Jacket is the right one for the job with a baggier look and rebellious personalised vibes.
Pyjamas and a red lip
Evening plans? Keep things simple with a slip dress – we’re loving the pyjama vibe at the min, with lace detail and satin material – worn under a camo print military jacket. Dress things up with a red lip, oversized earrings and barely there heels.
Keep it uniform
Camo print + camo print = true new season style. Don’t be afraid to embrace the print from top-to-toe. Our Utility Crop Jacket worn over a plain black tee and Acid Dungaree Shorts makes for the perfect spring/summer look. Push it that one step further with a Camo Trucker Cap on top. You definitely won’t blend in.
What trousers to wear with a camo jacket
You do you when it comes to your look – but check out these suggestions if you’re done with the usual skinny jeans.
- Flares – Take inspiration from the 70s, with fit and flare trousers that work with heeled boots, a slogan tee and a camo print jacket draped on top. We’re loving brighter colours when it comes to this style – think yellow, orange or in your face pink.
- Joggers – Slim fit, cuffed joggers are ideal weekend attire. Wear a navy pair with low trainers, an oversized shirt and with a Rookie military jacket with the sleeves rolled up. The perfect coffee shop catch up look for the weekend.
- Dungarees – Okay, they’re not really trousers but once you find the right pair you won’t go back to jeans. Boyfriend dungarees with a bit of room in the leg look great with a lightweight camo print jacket and striped tee underneath.
What to look for in a camo jacket
- Strong print – Defined lines and contrasting colours are a must to make that camo print pop.
- Colour – You can be as bold or traditional as you like – embrace brown and khaki reminiscent of military wear or opt for greys and blacks for a more subtle look.
- Distinctive cut – Bombers and military jackets are the best for camo print. Epaulette details, gold buttons and embroidered patches create a look that will get you noticed.
- Shacket material – Camo print works best for lightweight jackets, choose a thinner material that reminds you of a thick shirt.
Ready to stand out in camo? Adopt some of these looks and don’t forget to share your Superdry pieces with us on Insta using #MySuperdry.Read more
March 7th, 2018
The polo shirt is a style staple in every guy’s wardrobe – whether you’re a sportswear fan or a smooth dresser every day of the week.
We’ve rounded up how to wear a polo shirt and style it up – to ensure you look boss whatever you get up to.
What to wear with a polo shirt
It’s all about your personal style but when it comes to how to wear a polo shirt we’ve got some inspiration:
Trousers to wear with a polo shirt
1. Your go-to jeans
Polo shirts are easy to throw on with your best denim for an everyday, casual look. Darker jeans are best reserved for smarter occasions – think indigo or black. If you’re just hanging out at the weekend looser fit, lighter coloured denim is the best choice.
2. Slim fit joggers
Cuffed, slim fit joggers are the perfect streetwear option for a navy or black pair – then team these with a plain polo shirt with a sharp collar.
3. Tailored shorts
When you’re planning a big trip with the guys in the warmer months – a polo shirt is the perfect match for tailored shorts. Ideal for evenings spent chilling with a drink in hand. Striped polo shirts are a good fit, adding a little extra to your look and freedom when it comes to creating an outfit that really nails your vibe.
4. Cargo pant
Great for slightly smarter occasions, pair a crisp white polo shirt with low rise cargo pants for easy, laid back vibes. Avoid the styles featuring heavy side pockets – instead look for straight leg, relaxed fit cuts. Play around with colour and print – we’re loving a strong red for summer weddings or a bold blue for lunchtime drinks at the weekend.
Shoes to wear with a polo shirt
1. Chukka boots
Chukka boots are the best choice for smarter occasions – with suede styles working easily with your jeans and polo shirt combo.
2. Leather trainers
Great for weekend style, pull on a pair of clean trainers when teaming your polo shirt up with slim fit joggers. Court trainers with a retro vibe are the best choice and work with everything in your wardrobe.
For easy summer style, a pair of espadrilles are comfy when you’re chilling poolsideor heading out for the evening in tailored shorts and a polo shirt. Choose a pair featuring woven details and if you’re feeling bold steer away from your basic blue and black and look for a design featuring a strong print.
4. Slip on loafers
You need a pair of these shoes in your life – just be sure to wear them with invisible socks. There are a huge number of options – from velvet to embroidered – opt for an easy to style pair in black or brown and keep them ready for smarter occasions.
What to wear over a polo shirt
Polo shirts are great for layering – just ensure you stick to that ‘no t-shirt underneath’ rule. Here’s what you can throw on top:
Polo shirts and bomber jackets create that cool, retro vibe. When paired with work style boots they remind us of Mod fashion – and embracing your rebellious side. Best reserved for weekends stomping round town or hanging out at your fave bar with your mates – go for a khaki or camo print bomber to add some interest.
A slim fit polo shirt with a leather jacket is great for nailing bad boy vibes. Wear with slim fit black jeans and leather boots.
A thin, V-neck jumper thrown on over a polo shirt – instead of a dress shirt – is a good move. Do those buttons up and let the collar hang out. If you’re wearing a long sleeve polo shirt, roll up the sleeves then tuck these back over the jumper cuffs to mimic a shirt.
Dress things up a bit with a heavy denim shirt, worn open over the top of a white polo shirt. It’s a strong weekend look and when paired with jeans is ideal for nailing double denim vibes.
Hoodies are easy to throw on over most outfits but go great with a polo shirt. Look for a zip up style to ensure the polo is still on show and don’t be afraid to clash colours when it comes to your hoodie and shirt combo. Add a parka jacket on top to finish in colder weather.
How to wear a polo shirt
Taking all the suggestions above, here’s how to style a polo shirt for every occasion…
You can definitely wear a polo shirt for a smart occasion – think a summer wedding or dinner date. You also don’t want it to look like a school uniform – so best to skip the formal black trousers.
Instead, a looser fit blazer and dark coloured chinos are the best option if you want to create a smarter look with a polo shirt – ensure it’s tucked in to your cargo trousers.
Opt for a crisp white polo shirt, ensure the collar is ironed flat and doesn’t crumple at the edges and have all the buttons done up. Finish with espadrilles for a summer wedding or slip on loafers for everything else.
Shop the look:
If your office has this dress code in place, then a polo shirt is the ideal item to pair with dark denim – black jeans are easy to wear and always look good.
You can get away with more than a crisp white polo shirt as well – have a little fun with colours and don’t worry about doing the buttons all the way up to the top. Leave the polo shirt untucked and finish off with chukka boots.
Shop the look:
Polo shirts are easy to throw on, so pairing them with slim fit joggers for the weekend is ideal if you want a casual look. Playing with volume is a massive trend – so pair a longer, looser fit polo with your slim fit joggers. Trainers are perfect to finish off this look.
Shop the look:
What to look for in a polo shirt
A polo shirt should feature a few key things:
- A distinct logo – You can be as bold or subtle with this as you like, but since polo shirts originate from the days of tennis legends rocking branded styles, a logo on the chest of your polo shirt is a must.
- A good quality material – Whether you prefer pique or jersey, ensure your polo is a thicker material that washes well and holds its shape.
- Strong buttons – It’s a good idea to have at least one of the buttons done up.
- Range of colours – Ensure you have a few colour options to move between, in your wardrobe. Classics such as black, white and grey are essential but chuck in a fluro pink or a pastel yellow too.
- A structured collar – Most polo shirts come with ribbed folded collars, keep an eye on this over time and if it starts to crumple or roll in on itself it’s probably time to look at buying a replacement.
The rules of polo shirt wearing
Here’s a quick run through the do’s and don’ts:
How should a polo shirt fit?
Your typical polo shirt should be a slim fit but not too tight. This means you don’t need to wear a t-shirt underneath, always wear a polo shirt on its own.
The general rule is – If you can’t get your finger between the sleeve and your bicep comfortably you need to go a size up – yeah, we know you’ve worked hard in the gym lately but you don’t wanna bust out of your shirt.
How long should a polo shirt be?
In terms of length, a polo shirt should sit on your hips – not hang below your waistband – and the sleeves should end around mid-bicep. If you are looking for that retro vibe, sleeves that end higher up are a good choice.
Which material should you choose?
There are two main options when it comes to polo shirts:
What is a pique polo shirt?
Pique is simply the type of weave pattern, used to create a classic polo shirt. It is heavier and has a textured waffle pattern finish.
Jersey material polo shirts are generally lighter and have a slight stretch for a tighter fit – so are best for more casual scenarios.
Do you wear a polo shirt tucked or untucked?
Depends on the trousers. A tucked in polo shirt is best for a smarter look but if you’re just hanging out in jeans and trainers leave it untucked.
Don’t want to commit? Just tuck the front in and leave the back loose.
Should you ever pop the collar?
Nope – you’re not Usher. Leave your polo shirt collar turned down.
Button all the way up?
For smarter occasions doing all the buttons up is a good call. Otherwise you can get away with having just one done up. Avoid leaving them all undone and baring your chest hair.
A quick roundup on how to wear a polo shirt
- Fit – Ensure the polo shirt fits but isn’t too tight or too baggy – do the finger between bicep and material test to check.
- Buttons – Always have at least one button done.
- Iron – It goes without saying but ensure your polo shirt is freshly ironed before you leave the house – focus on the collar and check this is pressed into a neat fold to stay crisp all day.
- Tucked in – Tuck your polo shirt in for smarter occasions but leave untucked everyday.
- Collar – Check this isn’t curling or creased before wearing, look for stronger ribbed collars.
Feeling confident when it comes to how to wear a polo shirt? Check out our range on the site and update your wardrobe with this style staple.Read more
February 7th, 2018
We get it – your mates have started slacking off on those New Year resolutions but you want to keep going. It’s hard when you lose a gym buddy to pizza – even if pizza is life.
But if you wanna get into beast mode in 2018 when it comes to your fitness, here are a few tips to see you through:
Find a tune that gets you going
Music can give you a boost. Add these tracks to your Spotify playlist, then turn up the volume:
Elevate – Paigey Cakey
If you prefer to smash it on the treadmill to a strong beat then this tune is the one for you. With slowed down bridges for those special moments when you’re coasting through a 5K, this is the track for if you want to speed things up when you get back to the chorus.
Georgia – Tiggs Da Author
The chill vibes on this track are ideal when you’re stretching on the mats before a weight sesh. You’ll feel pumped but also kind of relaxed with this tune, as you stare down your first set and the bench.
Nadia Rose – Skwod
When you’re looking to go hard with your mates – showing off your best moves on the BMX track – this is the tune to have playing. Bolshy, strong and not giving a… should be your mantra for 2018 when you’re working out.
Grab some new sport clothes
Photo credit: @annemcevoy21
Picking up some new gym wear – that you actually want to wear – will get you off the sofa and down on the weight machine again.
Whether it’s a brand spanking new pair of gym leggings that make your butt look good or gym clothes for men that show off all the hard work you’ve been doing on your shoulders, if you look good when you’re working out – you’ll want to do it more.
Hit the follow button
Add some fitness influencers to your feed on Insta and you’ll find yourself feeling inspired to get down the gym – after watching a video of them working out or showing off their ab progress. Here are some good ones to keep an eye on:
- This freerunning star was a Ninja Warrior UK finalist and will open your mind when it comes to new ways to get fit.
- John and Leon are your guys if you want updates on nutrition and how to grow muscle – plus, they’re a great laugh too.
- The world number one freestyle football athlete travels around the globe showing off his skills, so expect awesome trick videos you’ll want to copy and sunny location shots.
- Tori is goals when it comes to physical strength and flexibility – she also works out in the most beautiful places using everything in the environment to get fit.
Write down why you’ve set a goal
Photo credit: @antonitopic
Want to get stronger? Leaner? Faster? Take a minute to jot down what the end game is and then work around that – it should really be your main motivation.
Want to do 10 full press ups? Then you know you need to work on your arm strength, form and put in some practice. Want to run a marathon? You’ve gotta commit to a training plan. Once you know why you want to exercise you can then go ahead and smash those goals. Don’t stop until you get it.
Slap on a fitness tracker
Photo credit: @MakeththeManAnton
Wearing a fitness tracker that keeps an eye on your steps and how much you’ve pushed yourself that day can really help you smash your goals. You don’t even need one with a fancy heart rate monitor – although this can give you a more accurate picture of how you’re doing calorie burning wise if that’s your thing. But remember, even if you don’t smash a PB every time, any workout is better than no workout.
Sure, cutting out all sugar and going to the gym every single day is a great idea but is it achievable? If you really want to smash those goals you need to start small.
Mini goals are the best idea, so like if you have two sugars in your tea cut it down to one and a half – that sort of thing. You can then build it up from there. Easy, right?
Find an exercise you love
If you’re not sweating, you’re not working hard enough – which means you need to find something you enjoy so you push yourself to get better. We recently rounded up some awesome alternative sports to give a go this year – including BMXing, freerunning and freestyle football – so why not try one of these out? Don’t let your mates get away with breaking their New Year’s resolutions – get them back in the game too.
Feeling good? Get out there and smash those 2018 fitness goals this year. Don’t forget to hit us up if you need any new sports gear before you get going.Read more
February 6th, 2018
Need some style inspo before that big ski holiday with your mates? Whether you’re living it up in France or checking out the Swiss mountains – we’ve rounded up some of our fave ski season looks being shared on Insta, so far.
Check them out here and give these guys a follow for future style inspo:
Photo credit: @official.lukas.sauer
Lukas has reached new style heights in our red Everest Parka jacket – going against the grain and swapping the usual snow gear for a turtle neck, beanie and black jeans. It’s more of an apres look – perfect when trekking from your hotel to the nearest bar in the evening.
Get the look:
We’re loving Alba’s bold colour choice when it comes to her ski jacket – she’s wearing the Superdry Snow Puffer Jacket by the way, if you want one of your own. The hood with that strong faux fur and oversized style makes an impact and will defs get you noticed on the slopes this ski season.
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Safety first, style always
Nana rocks a visor helmet like a boss, along with a matching Superdry snow jacket and ski trousers. If you’re looking to play copycat grab a pair of snow pants and team these with one of our Ultimate Snow Service jackets in the same colour. We’re loving a faux fur hood to add a little extra to your look.
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Layer it up
Rebecca looks incredible – ditching the usual ski jacket and opting for a style perfect for the evening, when checking out the resort’s apres ski scene. We’re loving the grey hoodie poking out at the back and the toggle detail on the puffer jacket.
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Laura knows that when it comes to skiwear the only way to go is coordinated. We’re loving the ski trousers paired with matching trim on the jacket. Want your own? Check out the links below to the items in the pic. We’ll sort you out.
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Hood up, party on
When it comes to nailing casual apres vibes – you don’t need anything more than a snug hoodie, a scarf and a beanie before heading down to the bar later. Team this up with your snow trousers and ski boots and you’re good to go.
Get the look:Read more
January 19th, 2018
Jogging on the treadmill is fine, but this year it’s time to go hard when it comes to your fitness.
When it comes to sport – it’s your rules, your style. You play how you want, not how you’re told. Whenever, wherever, however, whatever – you don’t need to be a member of a club or book in advance. Pitch, pool, gym, track, street, beach, mountain, the backyard, the top of a building – sport happens where you say it does.
Ready? We’ve put together a round up of the hottest alternative sports to try out in 2018.
This year, freestyle football is a fitness trend you need to give a go. It’s cheap to do – more cash for the weekend – and doubles up as an impressive party trick when you’ve mastered it.
Where to try freestyle football:
Your back garden is a good place to start.
Take half an hour regularly to try out some basic tricks – just y’know, try to avoid any windows or neighbour’s gardens.
What you need to try out freestyle football:
- A decent football and some spare time – Check out some YouTube videos on how the pros perform tricks and give them a go. Get your mates round and make a competition out of it.
What fitness benefits does freestyle football offer?
- Cardio – You might not think it but focusing on one trick and moving that ball around is great for getting your heart rate up.
The BMX bike has made a big comeback. It’s no longer the ride of choice for kids or an 80s throwback but definitely something you can take up – whether you want to get fit or just fancy a new way of cruising into work.
Where to ride a BMX bike:
Start off taking it out around your local area, and then, when you’re feeling brave, head down to the nearest skatepark to give the ramps a go.
What you need to take up BMX:
- BMX Bike – A decent BMX bike is obvs a good starting point. Tune up the one you used to ride as a teenager or check out stores like Argos and Amazon for a decent priced one.
- Sportswear – Going hard on a BMX is a good workout. Running trousers or gym leggings mean nothing can get caught on the bike, while a hoodie thrown on top looks good and will keep you warm all year round.
- Helmet – Safety first, guys.
- Knee and elbow pads – When you try out the ramps you’ll definitely want these.
What are the benefits of BMX riding?
- Cardio – BMX riding is great for building up fitness, so you can go for longer.
- Legs and glutes – You’ll be standing and pedalling a lot, which means you’ll be working your legs and glutes to keep going.
- Abs – That standing and pedalling requires good balance, so your abs will get a workout too. Hello, easy summer body.
Basically another term for parkour – freerunning involves hurling yourself over, under and on everyday objects – getting from A to B in the most creative way possible. You’ll need to work on your upper body strength and agility but once you’ve plotted a route and mastered it you’ll be showing your moves off to everyone.
Where to try freerunning:
Your local park or your back garden are good places to give it a go. Find or set up some obstacles and get round and over them as creatively as possible. Head to YouTube for inspiration on basic parkour style moves to learn.
You won’t be backflipping off benches or jumping between rooftops immediately but instead vaulting over things and probably getting a few bruises along the way – but that’s part of the fun.
There are groups up and down the country that can get you into the sport too. Check one of these out.
What you need to try out freerunning:
- Fitted gym clothes – Freerunning is all about smooth, slick movements, so you don’t want to get caught up in your gear. Fitted trousers and tops are best – look for clothing with cooling tech to keep you going for longer.
- Running trainers – Grab a decent pair of running trainers with shock absorption. Your ankles will thank you.
- Fitness tracker – Compare your freerunning session to your usual gym routine, you’ll definitely notice you go harder.
- Sports bra – Ladies, you’ll definitely want one of these.
What fitness benefits does freerunning offer?
- Cardio – Freerunning is like a really good HIIT session as you run, jump, dive, swing around and roll to get to the next point.
- Upper body – You’ll be grabbing on to things, pushing and pulling yourself over and under obstacles and all this will build up your upper body strength.
Waveboards are a new way of skateboarding – offering better turning and a smoother ride. It doesn’t feel like riding a skateboard though – instead it’s more like snowboarding or surfing. You’ll need great balance and confidence but after a few tries you should be cruising.
Where to try wave boarding
A people free area with a smooth bit of pavement is a good place to start.
Your garden patio or a stretch of path at your local park are great choices to build up confidence. Learn how to balance, move forward and stop before straying too far. Easy.
What you need to try out wave boarding
- A caster board – These are easy to find now and are basically a two-part board with a strong support in the middle. Check out Argos or Amazon and buy a larger size.
- Helmet – You’ll probably fall off once…twice… just be prepared to fall off.
- Gym clothes – Stay comfy and look good with your usual, fitted workout gear when trying out wave boarding.
- Knee and elbow pads – Just to be safe.
What fitness benefits does wave boarding offer?
- Abs – You’ll be doing all the balancing while riding the board, which means your abs will definitely get a workout. Six pack, here we come.
- Legs and glutes – Standing for long periods and moving yourself forward will help tone up your legs and glutes.
Ready to skip the classes at your local gym? It’s time to try something new – give one of these sports a go, pick up some new gym clothes and find a new way to spend the weekend.Read more
January 18th, 2018
Ski holiday planned? This year, be brave – ditch the usual slopes and head off-piste.
It’s a chance to escape the hordes of people and to really push your limits – oh, and test out your new ski gear.
Here’s what you need to boss those backcountry slopes safely, all while having an awesome time too.
1. Ski helmet
There are a few more lumps and bumps to deal with when off-piste skiing – the slope isn’t maintained by anyone. This means you need a helmet to stay safe, just in case you plant it.
You can still look good while wearing one of these though – choose a style that matches the rest of your outfit or slap on logo stickers from your fave snowboard gear or ski brands to create a unique look.
2. Ski Goggles
You need to be totally aware of your surroundings when off-piste – which means goggles are a must. Our range of Glacier Snow Goggles not only look smart but are also made with a category 3 UV400 double polycarbonate and an acrylic lens system – which is also anti-fog and ventilated. We got you.
3. Ski trousers
You’re gonna want something pretty heavy duty – and a base layer legging is also a good idea.
A bold colour will get you noticed when it comes to looking on point in your gear, while camo print is on trend for 2018.
4. Ski or snowboard jacket
Go matchy matchy with a ski jacket that coordinates with your ski trousers or throw the rulebook down the piste and opt for clashing colour schemes. We’re loving an almost fluro orange jacket with a contrasting baby blue or grey camo print.
5. Ski gloves
Don’t brave the cold without protecting your pinkies. Some heavy duty ski gloves are ideal for a trip off-piste – meaning you can deal with whatever the slope throws at you.
You’ll need one of these to keep everything close by – you know, like your phone when you want to show off the view to your mates back home on your Insta stories. Our Snow Service Backpack can carry up to 10 litres, features a fleece lined pouch just for your goggles and even has a pull-out helmet carrier. It’s true – we’ve thought of everything.
7. Ski boots
Lighter boots are proving popular in 2018, making it easier to trek through thicker powder off-piste. Look for a style offering plenty of grip so you can actually get up that mountain – there’s no ski lifts off-piste.
8. Climbing skins
You’ve got to get up that slope, so it’s a good idea to invest in some climbing skins. They’re basically strips that stick to the bottom of your skis and will need replacing after a few uses. These offer better grip and traction on the snow – to help you get up quicker.
This guide tells you everything you need to know about them – to help you decide if they’re worth spending your hard earned cash on.
The important stuff
We don’t wanna be dull but if you’re heading off-piste there are a few things to keep in mind:
- Only go off-piste if you can handle it – Conditions can be tough and it’s much more physically demanding than the usual slopes. Only go off-piste if you’re an experienced skier/snowboarder.
- Choose a safe location – Talk to guides at the resort you’re staying at and find out where is the safest place to ski off-piste. Avalanches are more common than you think so you’ll want to avoid areas prone to them.
- Don’t go it alone – Stick with a mate when heading off-piste, it’s more fun and you’ve got someone there just in case.
- Tell people where you’re going and when you’ll be back – Just so everyone knows where to look if you’re running late.
- Take snacks – We’re not talking just a granola bar, here. Off-piste skiing and snowboarding is hard work, so you’ll want some energy gel sachets and electrolyte water to keep you going.
- Pack a beacon – If you’re heading somewhere where avalanches could take place or there are tree wells, a beacon is important. It means you can be found, should something happen.