Working in Wholesale & International Retail
Wholesale and International Retail are both hugely important parts of the Superdry business. Wholesale now accounts for around a third of our total turnover, whilst international retail is the fastest growing part of our store estate. Although the two parts of this department fulfil very different functions, we work very closely together to achieve our shared goals.
The wholesale team manage all of our sales through our wholesale partners. These range from major key accounts, such as ASOS, Next and Littlewoods in the UK, Peek & Cloppenburg in Germany and similar businesses across the globe, to overseas distributors who resell our products to smaller independent retailers. What many people don’t know is that our franchised and licenced stores around the world are counted as wholesale customers, rather than part of our retail business. This is because the franchisees and licensees are independent businesses who buy our products as part of the franchise or licence agreement.
Our role is to find these customers in the first place, then develop strong working relationships with them, building successful partnerships by working with them to ensure we sell them a product mix that will fly out of their stores, then supporting them with consistent, reliable customer service.
The international retail team are responsible for running our owned store operations outside the UK & Ireland. We currently own stores in Germany, France, Belgium, Holland, Austria and Spain, with ambitious expansion plans for more stores in all of these countries as well as advanced plans to expand into Italy and Scandinavia in the near future. The stores are overseen by our Area Managers – we have one in each country with each one being responsible for running up to a dozen stores. The Area Managers ensure that our Store Managers are well supported to deliver on their targets around sales, store standards and people management.
The stores are well supported by our small head office team, who focus on providing a wide range of services to the stores to help them do their job, as well as a new store openings team who project manage each new location ready for launch. We’re an incredibly busy and hardworking team, and it’s an incredibly exciting place to be because we’re expanding so fast.
We offer all of our full time head office employees 25 days holiday, plus bank holidays.
You’re auto-enrolled into our pension scheme within 3 months of joining. You get 2% company contributions (you put in 1%). If you’re a senior manager or senior contributor you can choose get 4% company contributions if you put in 5%. You can enrol immediately to get contributions from your first payday.
Everyone at head office is covered by our group life assurance policy. It’s worth 2x your salary, or 4x if you’re a senior manager or senior contributor. That means if you were to die while you work for us, your named beneficiary would receive a tax free lump sum worth 2 (or 4) years of your salary.
Staff Discount & Staff Shop
Everyone at Superdry gets 50% off everything bought in our UK standalone stores (not including House of Fraser concessions) and online, and 30% off in our outlet stores. You can only use your discount to buy products for yourself, though we do also offer limited friends and family discounts from time to time. We also have a shop at our head office that stocks heavily discounted Superdry sample products which are available to buy for anyone you choose.
We regularly offer our people the chance to join Sharesave. You save money each month from your wages and at the end of 3 years you use your savings to buy discounted Superdry shares. You can then keep them or sell them, hopefully for a profit. The best thing is, you can’t lose money, only make it!
Private Medical Insurance
Senior managers and senior contributors are eligible for private medical insurance, which is a taxable benefit. This gives you peace of mind that you will be able to have private treatment in the event of illness.
Every employee can elect to take part of their salary in childcare vouchers. These come out of your pre-tax salary, so if you have a child that goes to a registered childcare provider, they’re a good way to save money on your childcare costs compared to paying for it out of your after-tax salary.
Bike to Work Scheme
If you want to cycle to work but don’t have a bike, you can obtain one through us, with payments coming out of your pre-tax salary. As well as being able to get a new bike without having to save up or use credit, it’s a good way to save money compared to paying for it out of your after-tax salary.
All employees have access to a free, confidential phone line that you can call if you have any worries about anything in your life, inside or outside work, and talk to a trained advisor about whatever is troubling you. It’s good to know that there is always someone there to talk to who can help.
The recruitment process
in a few easy steps
We use lots of different ways to assess candidates who apply for roles with us. Everyone’s journey through the recruitment process begins with an online application, but from there we will use a combination of different methods to decide on the perfect candidate for each role. We’ve outlined the key steps below, though we don’t use all of these steps for every vacancy. Which of these selection methods we use varies from role to role.
All our hires start with an online application. It’s a straightforward process, just click any of the apply links, create your account and follow the instructions.
We review all application forms and CVs carefully against the role criteria we set out in the job description, and pick the most suitable people for each role to take forward.
We usually start our head office recruitment with a short telephone interview, to understand more about your career history, achievements, capabilities and cultural fit.
We often use this for our Sales Assistant recruitment in stores. It is a group session involving interactive and creative exercises and a short sharp interview.
We invite people in to meet the recruiting manager for all head office and store management roles. It’s a great way to really get to know you and evaluate your experience and suitability.
Sometimes we use testing to understand technical competencies, management skills, numerical ability etc. This isn’t for every role, only where we need a skill that it’s hard to show at interview.
Learning & Development
The Superdry Academy
All of our learning & development activity at Superdry is designed and managed by the Superdry Academy – a dedicated in-house team who specialise in on-brand training programmes which help our people to enhance and develop their skills to be the best they can be.
Everyone who joins at head office attends a Superdry induction, where you learn all about Superdry. We tell you all the practical things you need to know, such as health & safety, parking and our staff shop, and you’ll also learn about our history and key people. We also have guest speakers who give you their own unique insights into life at Superdry.
Lunch & Learn
We hold monthly lunchtime learning sessions on a particular area of the business. They’re open to anyone who wants to learn more about that topic, all you have to do is book on. We’ve run them on design, denim, fashion PR, finance, property and our photo studio. They’re very popular and we’re told they’re really informative and help people understand what part each department plays in our success.
If you join in a people management role, you’re eligible for these sessions. Designed to help develop your skills as a manager, they cover topics like time management, developing resilience, recruiting people, managing difficult conversations, coaching, influencing, strategic thinking, and managing conflict. If you complete them all you’ll be accredited by the Institute of Leadership & Management.
We are committed to developing both our current and future leaders at Superdry and we invite different cohorts of people to take part in our leadership development programme throughout each year, across all levels of our organisation. We use the FED model which has Future, Engage and Deliver as the core aspects of the programme.
Many of the roles we have at head office require strong Excel, Word or Power Point skills, or the ability to use niche products like Illustrator or Photoshop. To help people improve their ability to use these tools effectively, we run a series of courses to help people understand more about them and how they work. We offer beginner, intermediate and advanced courses for all ability levels.
Some of our roles benefit from people who are qualified professionally, such as some positions in finance or legal. Where there’s a clear business benefit to Superdry, we’ll help people with funding and time off to study for professional qualifications. For people seeking to enhance their qualifications and who can demonstrate the benefit this will bring, it’s a great opportunity for development.
As an international business which operates in many different countries, we recognise that having people with the ability to speak foreign languages is a huge advantage for us. We offer free weekly classes in French, German and Spanish, which are run at our head office by professional language tutors. Whether a beginner or a strong linguist, these classes will really help your skills to develop.
Here at Superdry we think it’s important that every employee is properly trained on some of our key issues. We’ve developed interesting and innovative e-learning modules to help everyone achieve the required competency in certain areas, and will roll out further modules on other key topics in the future.
Sometimes it’s necessary for people to be trained on something that we don’t currently cover – this might be a new software package, or a different type of skill set. Leaders across the business often ask us to develop bespoke training plans to help upskill their teams, and we are often able to oblige and design a new training scheme to deliver these skills.
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